Role: Content Marketer

Xircle was a newly founded app that aimed to tranform the college social life by making it easier for students to make friends and find events on/around campus.


Content creation (including video);
Social media management;


Premiere Pro;

Social media content

Since their primary target audience was Gen Z, Xircle wanted to stand out with their unique and bold style mixed with humour. The posts were created to match this vision.

Video content creation

Videos were created to showcase both the use of the map and to get people hyped/excited about the app by showing how it can improve their social lives. The first video is the main promo video used to highlight the app - its features and benefits.