Zak In The Cut is a local barbershop business that aims to provide clients with a premium experience.
Read below to learn the concepts, colours, and font choices behind this logo!
Zak In The Cut wants clients to remember it as a barbershop that stands out as a personable and friendly experience, while also providing high-quality haircuts for all.
The primary colour in this logo is Blue (#9baebc and #49728c).
The lighter blue colour is peaceful and calm, which is how clients are expected to feel when their experience with a barber is friendly. The darker blue colour portrays a sense of trust; clients know that they are in good hands and will walk out of the barbershop with a haircut that amazes.
The use of a serif font compliments the trustworthiness and credibility built by the blue colours. Clients can know that they are in good hands when booking services at this barbershop.